“I thrive to be a design protagonist through my insatiable desire for all kinds of design. I like my work to fall under the banner of “Creative Simplicity” which is clear in my approach and is the link between all of my projects to date.” - Cherif Morsi

Collision is a direct inspiration from a fascinating phenomenon occurring only at the Gulf Of Alaska where two "oceans" seem to collide but not mix.

"I wanted to translate this phenomenon by using two group of lines each with a different colour colliding onto a monochromatic background. The optical illusion behind the resulting effect make it seem like the rug has three backgrounds colours. This makes Collision a very unique rug that also allows for infinite colour combinations." - Cherif Morsi

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