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ENGI JAOUDAA
“I wanted to create something that's outside the box in a way. So, I decided that I wanted to juxtapose different organic elements together and have cut-outs. I wanted the carpet to become a piece of the space.” - Engi Jaouda founder of Form
The ‘Reform’ Carpet is a Configuration and a reconfiguration of organic forms that represent fluidity, transparency and conformity. The cutouts in the carpet establish a relationship with the flooring beneath, allowing it to become a part of the piece. Exploring contrasting colours and earthy tones, the carpet reveals the beauty of colour mingling in experimental reforms.
